Verner and Friends
Edeka TV · grocery retail POS

Recall by the minute

Edeka TV is Germany's best tracking instrument at the point of sale. You reach an upmarket audience with high purchasing power — updated daily, sustainable and with transparent sales figures per store.

Learn more Check availability
Large Edeka TV screen with Landgang brewery advertising above the refrigerated aisle in the store
Updated daily · upmarket audience

Recall by the minute

Transparent sales figures per store

Edeka TV screen with Beck's advertising above the fresh produce section with salads and more
Edeka TV · throughout the store

Brands in the spotlight

From the fresh produce section to the checkout

3–6 min
Checkout zone
upmarket
Audience
daily
Scheduling
0
Resources
Upmarket audience

Edeka is the right place for you

Highly educated, high household net income, a predominantly female audience aged 30 and above with a large share of multi-person households — and we also put your product under the digital market-research microscope.

Large Edeka TV screen with Landgang brewery advertising above the refrigerated aisle, female shopper with a trolley

Recall by the minute

We dig deeper and put your product under the digital market-research microscope — Germany's best tracking instrument at the POS.

Open to innovation

If your audience is willing to spend more on quality, it is also more open to innovation. International product launches show transparent sales figures per store.

The checkout delivers

Your audience spends 3–6 minutes in the checkout zone and bridges the wait with your spot — digital displays feel varied and modern.

Why this space

Local, updated daily, sustainable

Local offers

For small and medium-sized businesses, an attention-grabbing spot pays off particularly well — it builds your brand awareness in a likeable way.

Sustainable advertising

Avoid plastic, save raw materials: your digital advertising consumes no resources, is updated daily and adapts precisely to your budget.

Transparent sales figures

International product launches round out the media mix at the POS and show transparent sales figures per store.

"Advertising for ski resorts is unusual in this setting, and that is exactly what makes it so attention-grabbing. Combined with our online marketing activities, it consistently confirms the strong response — which is why we have been booking the Edeka screens across Germany with Verner and Friends for years."
Lennert van Loo, Head of Marketing · Schneemenschen GmbH
DOOH quality check

Three steps to an effective campaign

Content is King — Context is Queen. Together we check whether your message works in 3 seconds.

01

Briefing & location

We discuss your goal and target audience and select the right space for your campaign.

02

Quality check

With media strategists, creatives and market researchers, we review the impact and readability of your creative.

03

Go live & success

We bring your campaign to the screens — client success through excellence. A matter for the boss.

Your path to DOOH advertising

Your ad is already out shopping.

Reach the upmarket audience at the grocery retail POS — updated daily and sustainable. Get in touch with us.

Request a no-obligation quote +49 175 5 29 28 27
verner@verner-friends.de Neubrücker Straße 87, 13465 Berlin